23 billion pairs of shoes are made every year and 22 billion are thrown into landfill. With new designs launching every day, Sneakerhead culture and trainer consumption are only growing.
Sneakerheads collect and trade trainers as a hobby; however, being a Sneakerhead requires more than a just collection of shoes. Knowledge on the history of sneakers is essential to be part of the community and having the skills to fix up and style trainers is hugely valuable.
You can trace the subculture’s roots back to the eighties when the release of the first Jordan 1s capitalised on the popularity of basketball star Michael Jordan. As well as basketball, Sneakerhead culture was hugely influenced by hip hop and music, with shoes becoming popular after the biggest artists were seen wearing them.
Read the entire article here: https://www.circularonline.co.uk/features/circular-trainers-how-consumption-became-culture/
