Coca-Cola Europacific Partners collaborates with environmental charity Keep Scotland Beautiful, Forth Valley College, and local authorities in Scotland on a project to tackle single-use packaging litter.
Forth Valley College students and employees have been asked to consider how they can help reduce on-the-go food and drink litter, which Keep Scotland Beautiful said accounts for 63% of all litter across the college’s three main campuses in Alloa, Falkirk and Stirling.
As part of a seven-week campaign, street bins near the three campuses have been wrapped in messaging encouraging people to recycle, a billboard and targeted digital online advertising deployed, and increased recycling provisions introduced on campus.
Read the entire article here: https://www.circularonline.co.uk/news/coca-cola-partners-with-keep-scotland-beautiful-to-tackle-litter/
